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Election day on 25 October unfolded in clear stages: the morning was marked by queues outside polling stations, the afternoon by incidents and the story of an attack on Vu\u010di\u0107\u2019s mother. As police and masked men gathered on the streets, tension rose on news sites and social media until the anticlimax of the evening. Pro-government media ran a confident campaign until the last minute of voting, then went live to the ruling party\u2019s election headquarters, where the former president and candidate for prime minister announced that his list had lost. The winning list\u2019s message, \u2018Serbia is free\u2019, reached every feed except the pro-government ones.<\/p>\n\n\n\n
This final report from our monitoring of the election campaign covers election day and election night, from midnight on 25 October to 6am on 26 October. We collected 4,750 articles from 24 online news sites. On social media, we analysed 32,970 posts from TikTok, Instagram and X that the platforms\u2019 algorithms showed in the feeds of ten simulated users across three snapshots: in the morning from 10am to 11am, in the afternoon from 4.30pm to 5.30pm and in the evening from 10pm to 11pm. Based on their leanings and the content they receive, we sort these users and their feeds into four groups: pro-government, opposition, pro-student and undecided.<\/p>\n\n\n\n