News

SHARE has brought Google to Serbia

Any requests and objections which the citizens of Serbia may have regarding their personal data processed by Google, can now be resolved through the company’s representative in Serbia. Google, as one of the first tech-giants complying with the new Serbian law, wrote a letter to the Commissioner for Information of Public Importance and Personal Data Protection, i.e. Serbia’s Data Protection Authority, on May 21st, 2020, stating that their representatives would be “BDK Advokati” from Belgrade.

YouTube, Chrome, Android, Gmail, maps and many other digital products without which the internet is unimaginable, are an important segment of the industry which entirely relies on processing personal data. With a significant delay and numerous difficulties, states have begun bringing some order in this field, which directly interferes with basic human rights. The European Union has set this standard by adopting the General Data Protection Regulation (GDPR), while the new Law on Personal Data Protection in Serbia, in application since August 2019, followed this model too.

Although they have been operating in Serbia for a long time, global tech-corporations observe most developing countries as territories for an unregulated exploitation of citizens’ data. At the end of May 2019, three months before the application of the new Law on Personal Data Protection, SHARE Foundation informed 20 biggest tech companies from around the world about their obligations towards the citizens of Serbia whose data is being processed.

https://platform.twitter.com/embed/Tweet.html?creatorScreenName=ShareConference&dnt=false&embedId=twitter-widget-0&features=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%3D%3D&frame=false&hideCard=false&hideThread=false&id=1131916342054019072&lang=en&origin=https%3A%2F%2Fwww.sharefoundation.info%2Fen%2Fshare-has-brought-google-to-serbia%2F&sessionId=33647fd76dc24c7392e0c0a568362c3140ed1cef&siteScreenName=ShareConference&theme=light&widgetsVersion=2615f7e52b7e0%3A1702314776716&width=550px

Twitter responded to us by saying that they were working on it. A global platform for booking airline tickets, eSky, contacted us and appointed their representative in Serbia. In December 2019, we filed misdemeanor charges to the Commissioner.

Related content

Facing Digital Risks

Quarterly report In the latest overview of the SHARE Foundation’s digital rights monitoring in Serbia, a total of 35 digital rights violations were recorded between March and the end of May 2026. Fraud, threats and manipulation once again accounted for the largest number of cases, with 22 incidents. The other two categories were significantly less […]

European Promotion of the SHARE Foundation’s Book on Biometric Surveillance

One of the most comprehensive studies on the use of biometric systems worldwide, the SHARE Foundation’s book “Beyond the Face: Biometrics and Society” was presented on Monday, December 4, in Berlin and on Wednesday, December 6, in Brussels. The promotion brought together the community for the protection of digital rights and freedoms at the Tactical […]

Nearly 100 public interest organisations urge the council of Europe to ensure high transparency standards for cybercrime negotiations

Today, 3 April 2018, SHARE Foundation, along with 93 civil society organisations from across the globe, sent a letter to the Secretary General of the Council of Europe, Thorbjørn Jagland. The letter requests transparency and meaningful civil society participation in the Council of Europe’s negotiations of the draft Second Additional Protocol to the Convention on Cybercrime (also known as the “Budapest Convention”) —a new […]